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External Communications

College Outreach Initiative Communications Plan

In 2022, the Library Journal conducted a study about the usage of the library for college students, at their home institutions. The study found that 78% of the respondents felt their library’s contributed to their success as students. As a Communications Intern (2021), I discovered that the Library of Congress didn’t carry many resources or items catered to the studies for college students. As a result, I developed a communications plan to address this concern. Over the course of two semesters, I worked with another intern to further develop the plan’s contents including the establishment of 3 initiatives: Campaign Initiatives and Partnerships, Platform & Channel Outreach, and Building Relationships between the Library, Students, and Universities.

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Agency:

Library of Congress

YEAR:

April 2022

DELIVERABLE:

External Communications